From the Blog - Design Envy:
The overall volume, lifted 24 feet above ground level, is created by converging 20 basic letters of the Korean alphabet, Hangul, allowing signs to create the exhibition space, and so that the visitors can experience their geometry through horizontal, vertical and diagonal movements. The primary geometries that compose the Hangul letters are universal to other cultures, thus acting as a sort of open set of signs that is engaging to everyone.http://designenvy.aiga.org/korean-pavilion-for-shanghai-expo-mass-studies/
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